Who we are?

Crew Lounge is a trusted leader in Malaysia’s aviation industry, renowned for launching careers and supporting organizations in achieving recruitment and operational excellence.

As an IATA Authorized Training Centre and three-time Top Performing IATA ATC Award Winner, we deliver internationally recognized programs that prepare individuals for success in aviation and help companies optimize their operations to stay competitive.

We provide practical, results-driven solutions, from talent development and recruitment strategies to business process enhancements. At Crew Lounge, our mission is to create opportunities and drive the growth and success of the aviation industry.

Group Of Companies

Digital Marketing UAE | Crew Lounge Malaysia
Marketing Japan | Crew Lounge Malaysia
Management Consultancy UAE | Crew Lounge Malaysia
Goal | Crew Lounge Malaysia

Mission

Our Mission is to transform the aviation industry by providing the next generation of aviation professionals with exceptional training and personalized mentorship. We are committed to turning dreams into successes and establishing new benchmarks of excellence in airline careers.

Light On | Crew Lounge Malaysia

Vision

Our Vision is to be the benchmark for World-Class Training and Recruitment in the airline industry.

Handshake | Crew Lounge Malaysia

Promise

Our promise is to find aviation talents around the world, develop their skills, find their strengths and increase their opportunities to change their world by getting the job of their dreams!

Core Values

01

Creative

We use innovation to transform dreams into realities!

02

Courage

We are unique, bold and adventurous; thus, we take risks and strive to reach beyond boundaries.

03

Committed

We embrace every challenge and achieve what others struggle to accomplish.

04

Believers

We believe that we can be different. We dream more, provide more and achieve more.

05

Passion

We are continuously moving forward, learning and improving.

Founder & CEO
- Karim Eletre

Summary

  • 11 Years in Etihad Airways, progressing from Cabin Crew to Cabin Manager, and later joining the Cabin Crew Training Department in 2008.
  • 2 Years in Qatar Airways as a Performance Manager, leading a team of 600 Premium Class Cabin Crew.
  • Holds 5 Certificates of Achievement for outstanding contributions to training and performance in the aviation industry.
  • Trained over 3,000 Cabin Crew and participated in significant aviation training projects, including Air Seychelles, UAE Air Force, and Jet Airways.
  • Designed and led the award-winning “Power of One” workshop, recognized as Qatar Airways’ most popular workshop in 2016.
  • Contributed to leadership development programs for Jet Airways, Air Seychelles, and Alitalia, including restructuring leadership training for Alitalia in 2015.
  • Played a key role in Abu Dhabi Airports Ground Staff Training, involving 400 employees.

Credentials

  • Education: B.Sc. in Mechanical Engineering, MBA from Heriot-Watt University
  • Recognitions: Rated as Outstanding Performance in Etihad Airways’ Performance Management Cycle in 2014.
  • Partnerships: Collaborated with global aviation organizations such as the UAE Air Force, Jet Airways, and Air Seychelles. Collaborated with IATA, Harvard and HRD Corp for training.

Expertise

  • Innovation: Developed cutting-edge workshops and training programs, including leadership, and productivity initiatives.
  • Efficiency: Specialized in cost reduction strategies, cabin crew performance enhancement, and operational productivity in aviation.
  • Leadership: Proven success in building and guiding high-performing teams, with a focus on delivering exceptional customer service.
Karim Founder CEO | Crew Lounge Malaysia
Mimi Lim Director | Crew Lounge Malaysia

Director & Headhunter
- Lim Guat Yee (Mimi)

Summary

  • Over 10 years of experience in aviation, starting as a Cabin Crew with Etihad Airways.
  • Joined the Pilot Recruitment Department in 2008, gaining valuable exposure to recruitment processes.
  • Promoted to Cabin Senior in 2013, contributing to the Duty-Free Department and awarded “Top Seller Asia and Pacific, 2014” by Etihad Airways.
  • Worked as a Cabin Manager and Service Excellence Coach in 2014, focusing on innovative approaches to customer service excellence.
  • Recruitment Specialist with Qatar Airways from 2016, traveling to over 54 countries and recruiting more than 2,000 candidates.

Credentials

  • Awards: Recognized as “Top Seller Asia and Pacific, 2014” by Etihad Airways.
  • Experience: Expertise in recruitment, training, and service excellence in world-class airlines.
  • Partnerships: Co-founded Crew Lounge Malaysia in 2018 alongside the CEO, inspired by a shared passion for aviation and creating opportunities.

Expertise

  • Recruitment: Successfully recruited over 2,000 candidates globally, with a specialization in international talent acquisition.
  • Customer Service: Focused on elevating service excellence through coaching and innovative methodologies.
  • Entrepreneurship: Pioneered the establishment of Crew Lounge Malaysia to support aspiring aviation professionals.

Aviation Specialists

Working Partner Testimonials

A.Manager Cabin Crew Performance
If you’re looking for a go-to person to get something done, your best bet would be Karim. You only need to give him an idea of what you want, and he will come back with many options for you! Karim, I saw potential in you when you were very new to the training department. You of course didn’t know this and had to mature by learning from your own mistakes. As much as I was sad to see you leave, I wasn’t worried because I knew that you will be a success and you will hit the ball out of the park!
TrevorSenior Vice President
I have worked with Karim a few times, once in Etihad where he was part of my training team and then in Alitalia. In Alitalia Karim was part of the leadership training team that we used from Etihad to help us set up our own in-house leadership training team. Karim is not only fun to work with, with a good sense of humour, also dedicated and engaging with trainees. Alitalia was tough due to the age and experience and attitude of many staff, Karim managed to get them on his side and win them over. Great guy to work with and I'd be very happy to work with him again.
MelinaPerformance Manager
I worked with Karim in 2 different companies and throughout that time, he displayed the highest level of integrity and professionalism. I was always impressed by his patience and willingness to take on any new task; whether it’s workshop preparation, deputising for a colleague, leading projects or cross functioning in different departments. Karim is highly skilled in his field, a Master of Communication and a very strong yet humble individual.
G.Manager Cabin Crew Training
Not afraid to take risks, he thinks differently and sees things from a different perspective. Karim is informative, enthusiastic and professional in his approach. He uses his sense of humour and experiences to effectively connect with his trainees. Always eager to help and coach, he comes up with great initiatives that make the job run smoothly. This shows his commitment.
YousifCabbin Senior
Knowing you and having you as a mentor impacted my life. I learned how to feel, manage and approach people in a very professional, polite and genuine way. For that, I’m forever thankful.
NermeenPerformance Manager
I have worked with Mr. Karim Eletre as a Cabin Crew Performance Manager. Karim is very creative when it comes to creating/implementing new procedures or services since he holds vast experience in the aviation industry. He utilises all his accumulated experiences to come up with excellent out-of-the-box ideas that benefit the business. He is also very practical & crew friendly. Mr. Karim is definitely a precious asset to any corporation he joins.
LuizaCabin Crew
A Precious soul with a glamorous and brilliant mind. You want to keep him close for a lifetime due to the million lessons you can learn from him. Thank you Karim!
AmirCabin Senior
Karim is somebody who really helps you without expecting anything in return. Once he sees that you have potential to enhance and improve yourself, he will do his best to help you reach and exceed your target. As a leader, he always propels his team forward to succeed, reach and exceed even their own expectations.
Filip P.Cabin Crew
It has been an absolute honour to work with Karim as part of the Customer Experience Department! I could frankly say he is a professional with a strong sense of responsibility and dedication. The years of experience in this field gave him confidence and knowledge which he is always happy to share with his colleagues. Having worked for two years together, I expanded my professional knowledge and he inspired me to further upgrade my career.
GhadaAviation Health Specialist
In both the airlines I worked for, Karim was one of the most admired leaders and the go-to person when you need the job done. His passion and creativity made working with him effortless and in my opinion, positive influential people in aviation (which is such a vibrant field) is very important. In brief, I am very proud of his achievements. He is always the person who inspire me the most.
Farzana Leadership and Development Trainer
Karim is very energetic and immediately connects with the audience through his simple way of explaining complex processes. He is a very confident and humble person with a vision to develop and grow.
AhmedCabin Senior
You are not like other bosses who prefer to dominate their juniors and boost their ego by showing off. You helped and showed me the right path to follow in the corporate world. You taught me to deal with the inner politics that are a common part of the corporate world. There was never a moment when I felt that you are a boss and I am a junior in the organisation. You are a mentor to me and I feel really lucky to have a boss like you. Thanks for being so supportive of me and everyone else in the organisation.
CristinaCabin Senior
I would like to share my experience working with Karim. Since the first day I met him, I have noticed a kind and open person. I was always guided regarding my work and received the best advices. The improvements were visible. I was coached on how to get the best results when it came to assessments and what to do to impress my customers. When I got promoted, I worked with another Manager, however in Karim, I found a friend before a Leader, one who was always by my side at any time. Currently, I am not part of his team, but I can always ask him for guidance. His positivity and ‘be there for people who need him’ attitude makes him a fantastic person. I would like to say THANK YOU Karim for making me a better person and for all that I am today, it’s your creation!

BIG DREAMS, BALANCED LIFE